The Kite Factory report reveals five key factors contributing to decline in charitable giving

New research by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving, including intrusive comms, transparency of progress and ease of donation, as well as lack of proximity to the cause and value exchange. In the UK there are now 12% fewer individuals donating directly to charities than in 2014 (TGI: 2014 Q2 – 2019 Q2) and recruiting new donors has become increasingly expensive for many charity organisations. Independent media agency and charity specialist, The Kite Factory has teamed up with YouGov to produce…

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PRCA and PRWeek launch PR and Communications Census Asia-Pacific

The PRCA and PRWeek are today launching the first PR and Communications Census for the Asia-Pacific region, in conjunction with research partner YouGov. The PR and Communications Census Asia-Pacific survey is open from today. Click here to take part: https://start.yougov.com/refer/vdg4HPLDz21ybk The results, which will be launched this Autumn, will provide the most comprehensive and authoritative analysis of the PR and communications industry across Asia Pacific. The PR and Communications Census 2019 Asia Pacific will reveal authoritative demographics and diversity figures, salaries, the gender pay gap, industry prospects, and the industry’s…

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The Prince’s Trust and LDC join forces to back new generation of young entrepreneurs deterred by lack of funding and support

Almost two thirds (65 per cent) of young people hope to start their own business but say a lack of funding and practical experience is putting them off, according to new research by YouGov commissioned by The Prince’s Trust and LDC. The research, which polled over 2,000 18-30 year olds on their future ambitions, found that a lack of funding (57 per cent), a lack of practical business experience (49 per cent) and ‘fear of failure’ (48 per cent) were the most commonly cited barriers to becoming their own boss.…

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