The Ad Council has announced plans for a communications effort to encourage vaccination against the virus, which will represent one of the largest public education campaigns in history. This effort will be launched in partnership with the COVID Collaborative, a national assembly that has brought together leading experts and institutions across health, education and the economy to turn the tide on the pandemic by supporting state and local officials. This national initiative will complement government efforts and has set an initial goal of raising $50 million from the private sector,…
Read MoreAd Council Launches $50 Million Fund for National COVID-19 Vaccine Education Effort
