Eighteen Leading Health Organizations and Dr. Anthony Fauci Partner with the Ad Council and the COVID Collaborative to Help Healthcare Providers Better Understand and Answer Common Questions about COVID-19 Vaccination

The Ad Council and the COVID Collaborative have announced a new resource designed to address healthcare professionals’ questions about COVID-19 vaccination. The videos –which feature an introduction from Dr. Anthony Fauci–include experts from a diverse coalition of leading healthcare organizations and medical institutions sharing information around COVID-19 vaccine development and safety with their fellow physicians and nurses. The video series was developed in collaboration with the Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), National Institute of Allergy and Infectious Diseases (NIAID) and…

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World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. The two organizations will work together to distribute messages to more than three hundred million global citizens by early 2021 via Out There Impact’s mobile engagement platform and its mobile operator partners. This vast and…

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Cricket stars help WaterAid Bring Water to people in India so they can defend themselves against Covid-19

As Delhi grapples with its third wave of Covid-19, cricket stars old and new, including Hashim Amla, Rory Burns, Morne Morkel, Ian Bell, Veda Krishnamurthy and WV Raman, are uniting in support of WaterAid’s call to help bring clean water to millions of people in India, so they can better defend themselves against the spread of disease. Frequent handwashing with soap reduces the spread of coronaviruses (flu-like illnesses) by around a third (36%)[i], yet only 1 in 4 households in India have clean water, putting families on the back foot when…

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Pandemic triggers lowest ever cancellations of Direct Debit donations for UK charities

The cancellations rate for regular donations made via Direct Debit to UK charities fell to their lowest ever level this summer, due both to fewer new donors being recruited, and a conscious effort from existing donors to continue their support during the pandemic. According to figures from UK charity payments specialist Rapidata, the average cancellation rate was consistently under 2% during the five-month mid-pandemic period of May to September, with a record low of 1.32% seen in July, compared to 2.45% in July 2019. Scott Gray, Rapidata lead and head…

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Coronavirus has increased brands compassion

A new survey by the Data & Marketing Association (DMA) has found that brands have become more compassionate in 2020. The majority of senior marketers (74%) surveyed said their brands or clients have shown more compassion and thoughtfulness amid the pandemic – this included 14% who said this increased, with just 6% reported this happening less. Over 220 senior data and marketing professionals, who judged this year’s DMA Awards, reported their experiences had been difficult, but that these challenging times have led to an increase in thoughtful marketing. “The pandemic…

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