nfpSynergy reveal how the pandemic has shaped charity donations

nfpSynergy have published a mini-report sharing their data on the way that the pandemic has affected charity donation patterns. Key points include: 69% of the general public said they had recently donated to charity pre-pandemic. This had fallen to just 55% as of March 2021. There is little differentiation across gender with both male and female groups showing a reduction. There are, however, large differences across age groups. The younger age groups remain stable in their donations whilst we have witnessed significant drops for the 35 years and above groups.…

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Covid-19 causes digital consumption to rise by over 30%, forming new and lasting consumer habits

The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms like Facebook. These findings by WARC, the international marketing intelligence service, are included in the latest Global Ad Trends report: COVID-19 One Year On, which outlines the new, long-term shifts in e-commerce, social media, online video and gaming for brands and consumers. E-commerce: $900bn more was spent at online retailers last…

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Habitat for Humanity Great Britain secures funding from M&G to create a COVID-19 centre in India

Habitat for Humanity Great Britain, a charity focused on long-term poverty alleviation through affordable social housing, has received funding from M&G, a leading savings and investment company, to deliver an urgently needed COVID-19 medical centre in the Maharashtra region of India. The funding is part of the wider India COVID-19 Emergency Appeal launched by Habitat for Humanity GB to help with the situation currently taking place across the country. The funding will enable the charity to create a Habitat COVID-19 Care Centre with 150 much-needed beds. On the ground, and…

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WaterAid launches urgent Covid-19 appeal to help health centres and vulnerable communities in India

As India faces a deadly second wave of Covid-19, international organisation WaterAid has launched an emergency appeal to bring vital water, toilet and hygiene facilities to health centres and vulnerable communities as well as urgent support to frontline sanitation workers to help protect lives. The country is seeing more than 400,000 new cases every day and, with the exodus of people from the cities, this horrific wave has now spread to parts of rural India, threatening to overburden local health centres with weak infrastructure that are unprepared for such a…

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Digital Marketing Agency Shares Search Performance Insights in ‘Covid Era’

A Yorkshire-based marketing company has shed light on the impact COVID-19 has had on search habits after delving deep into Google data. Digital Discovery’s detailed number crunching has revealed significant spikes in key terms such as ‘streaming services’ and ‘redundancy, reflecting the mood of a nation under social distancing rules. With just over a year of pandemic influenced data to draw upon, Digital Discovery’s research gives a fascinating insight into the changing search terms used by a UK population forced to adopt drastic lifestyle changes. The team uncovered several significant…

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