Tag: COVID-19

Traackr identifies the rise of book-related influencer content during Covid-19

Stuart Mitchell

Coinciding with UNSECO’s Work Book and Copyright Day celebrations around the world on 23rd April, influencer marketing data platform Traackr has found that March 2020 saw a 43% increase in influencers posting about book clubs, resulting in a 31% increase in book-related Instagram posts, as compared to February 2020.  Drawing data from over 35,000 lifestyle influencers across North America and Europe, Traackr has identified a massive increase in bookstagramming and bookclub chatter on Instagram, in line with the coronavirus-related lockdown measures across the globe.  While beauty-related mentions have declined in…

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We Are F connect NHS Trust with PPE for COVID-19 response

Stuart Mitchell

We Are F, the social media and creative boutique for female-founded brands, has connected a team of NHS GPs with the PPE they urgently require – following a campaign to raise funds for the NHS. The campaign ‘Apart, Together’, saw the boutique agency launch a line of three beautifully designed, organic cotton t-shirts, complete with empowering messages of solidarity, via Print Social. The campaign is helping raise funds and awareness for ITU wards and the Red Cross during the coronavirus pandemic. We Are F, co-ordinated the spread of the message…

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Sports Figures and Life Sciences Industry Leaders Team Up for “Stay Safe. Stay Together. Stay Healthy.” Social Media Campaign to Help During COVID-19 Pandemic

Stuart Mitchell

Russo Partners’ Sports-Health Alliance, part of the New York City-based healthcare and technology communications firm, has launched “Stay Safe. Stay Together. Stay Healthy,” a social media campaign to encourage individuals to reconnect, rebuild and strengthen personal relationships despite the stay-at-home orders in place because of the COVID-19 pandemic. Today’s national kick-off includes the premiere of a public service announcement featuring professional sports figures and life sciences industry leaders who are united in delivering the campaign message, which was created by healthcare communications pioneer Tony Russo, Ph.D., and Emmy Award-winning broadcaster/retired…

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Albertsons Companies Commits Additional $50 Million to Community Hunger Relief in Response to COVID-19 Pandemic

Stuart Mitchell

Albertsons Companies have announced a $50 million commitment to hunger relief across the 2,200+ neighborhoods it serves in 34 states and the District of Columbia through its Nourishing Neighbors Community Relief campaign. “This time of extraordinary need demands an unprecedented response,” said President and CEO Vivek Sankaran. “The basic needs of many of our neighbors have been threatened like never before. With a strong presence in more than 2,200 communities, we are committing an additional $50 million to help ensure that people in our neighborhoods have access to the healthy…

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Republic Services Launches $20 Million “Committed to Serve” Initiative to Help Employees, Customers and Communities

Stuart Mitchell

Republic Services, Inc. has announced the launch of its “Committed to Serve” initiative to help its employees, customers and communities across the United States. The Company has committed $20 million to support frontline employees and their families, as well as its small business customers that are the economic engines of local communities. The innovative “Committed to Serve” initiative includes multiple benefits designed to support Republic Services’ employees, customers and local communities. Key elements over the next two months include: a weekly meal for all frontline employees, weekly dinner for frontline…

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