Tag: COVID-19

Waitrose details initiatives to support its most vulnerable suppliers and sourcing communities

Stuart Mitchell

Waitrose details a number of initiatives it has launched to support its most vulnerable suppliers during the COVID-19 pandemic. As well as supporting British producers and farmers, the supermarket is helping the most vulnerable communities in developing countries that supply food and other products through the Waitrose Foundation. Among its initiatives, Waitrose will be providing: Financial aid to its most vulnerable global farming communities – Waitrose has unlocked £200k from the Waitrose Foundation Global Fund to support its overseas farming communities in response to the COVID-19 crisis, focusing on the…

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The Big Issue Launches New App In Partnership With Pugpig To Support Vendors As Street Sales Stop

Stuart Mitchell

The Big Issue, in partnership with publishing platform, Pugpig, has launched a new app and digital edition to maximise sales and support vendors across the UK in the wake of the COVID-19 crisis. The Big Issue app offers existing and new readers a fresh platform by which to access the award-winning weekly publication as well as access to “The Big Community”, a curated channel providing hope through positive and inspiring stories, focused on the people and businesses coming together in this crisis to support the most vulnerable in society –…

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Pluralsight One Commits Over $1 Million to Strategic Nonprofit Partners to Support COVID-19 Response Plans

Stuart Mitchell

Pluralsight, Inc. has announced that its social enterprise, Pluralsight One, is providing its strategic nonprofit partners with over $1 million in immediate cash grants from the Pluralsight One Fund so they have flexible financial capital to respond to the global COVID-19 crisis. Pluralsight One is also providing additional support through product grants, technology strategy development, implementation as well as structured volunteerism. Pluralsight One’s strategic partners that are receiving assistance include the Norweigian Refugee Council (NRC), Year Up, Malala Fund and the Computer Science Teachers Association (CSTA). “We are deeply grateful…

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Studies showcase hopeful facts for organizations weighing the risks and opportunities of marketing during COVID-19

Stuart Mitchell

A pair of studies conducted in the midst of the COVID-19 crisis reveal two hopeful facts for organizations weighing the risks and opportunities of marketing during a global pandemic: 1) consumers still want to hear from brands; and 2) more Americans than not believe advertisers should carry on as normal. The crucial question is, what messages should brands communicate—and how? Drawing from historic research and literature on past pandemics and recessions, and examining what we have already learned from the coronavirus threat, Beth Egan, associate professor at Syracuse University’s S.I.…

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Paralyzed Veterans of America launches campaign to support high-risk veterans during COVID-19 crisis

Stuart Mitchell

Paralyzed Veterans of America is launching Stories from the Inside, a national awareness and support campaign, featuring long-time supporter Ben Affleck and paralyzed veterans sharing their fears and struggles from the confinement of their homes due to COVID-19. PVA is taking action during the crisis to ensure the nation’s most catastrophically injured veterans have access to resources they need to survive. With underlying health issues, paralyzed veterans, and all people with serious disabilities, are at the greatest risk for deadly repercussions should they contract COVID-19. Many in this vulnerable population use wheelchairs…

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