New Campaign by FEMA and the Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disasters

As part of FEMA’s ongoing approach to advance accessibility and cultural competency in boosting the nation’s preparedness, the new PSAs were developed specifically to reach Black and African American communities, and will air nationwide. FEMA Administrator Deanne Criswell and Deputy Administrator Erik A. Hooks will also visit Howard University, a founding member of the HBCU Emergency Management Workforce Consortium, for a series of events kicking off National Preparedness Month and announcing the new Ready Campaign. Black communities are on the frontlines of climate change and related extreme weather events. A…

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