Tag: FEMA

FEMA’s Ready Campaign Celebrates Its 20th Year, Launches New Ad Campaign with the Ad Council to Urge Older Adults to “Take Control” When It Comes to Emergency Preparedness

Stuart Mitchell

Over the last few years, FEMA has designed campaigns to meet the needs of specific communities, and this year’s Ready campaign focuses on older adults, specifically those with limited financial resources, living with disabilities and those living in rural areas. As part of the FEMA Ready campaign’s goal of empowering all people to take steps to become disaster resilient, FEMA and the Ad Council launched new PSAs today developed specifically for older adults. In the campaign’s 20th year, the new “Take Control” PSAs empower older adults and their caregivers to…

Read More

New Campaign by FEMA and the Ad Council Encourages Black Community to “Create a Lasting Legacy” by Preparing for Disasters

Stuart Mitchell

As part of FEMA’s ongoing approach to advance accessibility and cultural competency in boosting the nation’s preparedness, the new PSAs were developed specifically to reach Black and African American communities, and will air nationwide. FEMA Administrator Deanne Criswell and Deputy Administrator Erik A. Hooks will also visit Howard University, a founding member of the HBCU Emergency Management Workforce Consortium, for a series of events kicking off National Preparedness Month and announcing the new Ready Campaign. Black communities are on the frontlines of climate change and related extreme weather events. A…

Read More

FEMA and the Ad Council Launch Public Service Announcement for National Preparedness Month

Stuart Mitchell

FEMA and the Ad Council kick off National Preparedness Month with new public service announcements from FEMA’s Ready Campaign that promote the importance of preparing children and teenagers for possible emergencies and disasters. Involving young people in preparedness efforts can help youth, families and communities be prepared and able to respond when faced with disasters. The campaign products this year, with the tagline “Prepared, Not Scared,” encourage parents, teachers, and caregivers to visit Ready.gov/kids so they can teach our youth what to do when a crisis occurs, and how to take…

Read More