Cressida Holmes-Smith, CEO of Lucky Generals, has been appointed as the new Chair of the IPA Effectiveness Leadership Group, succeeding IPA President Karen Martin in the role. Cressida was also recently elected to the IPA Council for the first time. The IPA Effectiveness Leadership Group forms a part of the IPA Effectiveness Pillar, which seeks to encourage the growth of marketing effectiveness by improving decision-making, collaboration and working practices across the advertising and marketing industries. In the role, Cressida will coordinate the expert Client and Industry Advisors on the IPA…
Read MoreLucky Generals’ Cressida Holmes-Smith to drive IPA Effectiveness programme
