Tag: Data & Marketing Association (DMA)

Annual door drops volume, spend and engagement rise

Stuart Mitchell

The Data & Marketing Association (DMA) and JICMAIL can reveal the latest insights into the door drop industry in the ‘Door Drop Report 2022’. A new partnership with JICMAIL has merged the DMA’s industry data with the industry-standard audience measurement for the first time. The result is a new structure and even more insights, offering the most accurate and detailed picture of the UK door drop market available – with a greater understanding into contributing factors behind annual volumes. According to the latest data, both spend on door drops and…

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Charity campaign effectiveness lowest in five years

Stuart Mitchell

The Data & Marketing Association (DMA), in partnership with REaD Group, has launched new research analysing charity marketing campaign effectiveness: the Meaningful Marketing Measurement: Charity Sector Focus report. By drawing on data from over 135 charity campaigns, and beyond that over 1,000 cross-channel campaigns, the DMA’s Intelligent Marketing Databank provides insight into the effectiveness of charity marketing campaigns, as well as how marketers are measuring their effectiveness. A key finding is that charity campaign effectiveness has been declining over time, peaking at 3.4 effects per campaign in 2019 and dropping…

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