Annual door drops volume, spend and engagement rise

The Data & Marketing Association (DMA) and JICMAIL can reveal the latest insights into the door drop industry in the ‘Door Drop Report 2022’. A new partnership with JICMAIL has merged the DMA’s industry data with the industry-standard audience measurement for the first time. The result is a new structure and even more insights, offering the most accurate and detailed picture of the UK door drop market available – with a greater understanding into contributing factors behind annual volumes. According to the latest data, both spend on door drops and…

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Door drop engagement remains strong according to DMA research

Once through the letter box, the average door drop is seen by 1.05 people in the home and interacted with about 3 times per item (2.80 on average) – according to the latest research infographic from the Data & Marketing Association (DMA). The latest insights from JICMAIL show that despite the slight reduction in the number of items households are receiving, the reach and frequency for these mail items remain strong. The reach, that’s the number of people in a household who have been exposed to the door drop, is…

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