The Data & Marketing Association (DMA UK) and JICMAIL can reveal the latest insights into the Door Drop industry in the ‘Door Drop Report 2023’. Despite a largely unpredictable year for businesses across the UK, annual expenditure on Door Drops has remained virtually flat year-on-year, reaching a level of £181.2m (vs £182.3m in 2021). Door Drop volumes also held up relatively well at a level of 3.53 billion (vs 3.54 billion in 2021). The DMA’s partnership with JICMAIL has merged the trade body’s industry data with the industry-standard audience measurement,…
Read MoreDoor drop volume and spend remain stable despite volatile market
