Door drop volume and spend remain stable despite volatile market

The Data & Marketing Association (DMA UK) and JICMAIL can reveal the latest insights into the Door Drop industry in the ‘Door Drop Report 2023’. Despite a largely unpredictable year for businesses across the UK, annual expenditure on Door Drops has remained virtually flat year-on-year, reaching a level of £181.2m (vs £182.3m in 2021). Door Drop volumes also held up relatively well at a level of 3.53 billion (vs 3.54 billion in 2021). The DMA’s partnership with JICMAIL has merged the trade body’s industry data with the industry-standard audience measurement,…

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Annual door drops volume, spend and engagement rise

The Data & Marketing Association (DMA) and JICMAIL can reveal the latest insights into the door drop industry in the ‘Door Drop Report 2022’. A new partnership with JICMAIL has merged the DMA’s industry data with the industry-standard audience measurement for the first time. The result is a new structure and even more insights, offering the most accurate and detailed picture of the UK door drop market available – with a greater understanding into contributing factors behind annual volumes. According to the latest data, both spend on door drops and…

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