Cure Alzheimer’s Fund & BBDO NY Launch first-ever PSA, “Daughter and Mother”

Cure Alzheimer’s Fund has released its first-ever PSA, “Daughter and Mother” the video shows the effects Alzheimer’s can have on your loved one. The goal of the Campaign, the first run by Cure Alzheimer’s Fund is to shed light on how an investment in a cure is an investment in all of our futures. The film was created pro bono by BBDO New York, it was created out of the insight that’s motehr’s will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown. Cure…

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