Tag: BBDO NY

Monica Lewinsky Launches #DefyTheName Campaign with Star-Studded PSA for Anti-Bullying Month

Stuart Mitchell

Social activist, public speaker, and Vanity Fair Contributing Editor Monica Lewinsky announces today the launch of #DefyTheName – the campaign for 2018’s National Bullying Prevention Month. It follows the success of her 2017 #ClickWithCompassion campaign, which was nominated for an Emmy for Outstanding Commercial for its award-winning PSA. This year’s campaign enlists a who’s who of big names to show those experiencing bullying that they’re not alone – and in fact part of an incredible community of celebrities, entrepreneurs, thought leaders, artists, and more. The #DefyTheName PSA disarms the most…

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Cure Alzheimer’s Fund & BBDO NY Launch first-ever PSA, “Daughter and Mother”

Stuart Mitchell

Cure Alzheimer’s Fund has released its first-ever PSA, “Daughter and Mother” the video shows the effects Alzheimer’s can have on your loved one. The goal of the Campaign, the first run by Cure Alzheimer’s Fund is to shed light on how an investment in a cure is an investment in all of our futures. The film was created pro bono by BBDO New York, it was created out of the insight that’s motehr’s will do anything to ensure that their children’s lives are happy, fulfilled, and unburdened; even when they are grown. Cure…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

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Sandy Hook Promise Launches “Tomorrow’s News” PSA

Stuart Mitchell

Sandy Hook Promise (SHP) has debuted “Tomorrow’s News,” its latest PSA, and “The Dreaming Kind,” an original song by Sheryl Crow on ABC’s Good Morning America during the 8 AM hour.  Donations from the PSA and proceeds from downloads of the song will benefit Sandy Hook Promise’s lifesaving educational programs. “Tomorrow’s News,” a new PSA created with BBDO New York, follows the success of last year’s video “Evan,” which has received over 150 million views and helped reframe the conversation on gun violence prevention.  As with “Evan”, the “Tomorrow’s News”…

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