Agency leaders are split on whether AI is a threat to the advertising business. This is the conclusion of the recent IPA Council debate on the subject, in which the arguments for and against the motion were presented via AI-created and deepfake deployed versions of former IPA President Julian Douglas and IPA Director General Paul Bainsfair. It was decided by just one vote that AI does not spell trouble for advertising agencies. The films were created by Morten Legarth, Creative Director at VCCP, and generated by AI – the scripts…
Read MoreIPA Council split after deepfake debate on threat of AI to adland
