Tag: deepfake

CAP – In at the Deep(fake) End

Stuart Mitchell

The ASA/CAP have released a post called: In at the Deep(fake) End. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Deepfakes have been called “The 21st century’s answer to Photoshopping”, and while that’s a neat summary, photoshopped images from days gone by – while subject to their own pitfalls and dangers – didn’t have quite the same capacity to bamboozle and mislead that today’s…

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IPA Council split after deepfake debate on threat of AI to adland

Stuart Mitchell

Agency leaders are split on whether AI is a threat to the advertising business. This is the conclusion of the recent IPA Council debate on the subject, in which the arguments for and against the motion were presented via AI-created and deepfake deployed versions of former IPA President Julian Douglas and IPA Director General Paul Bainsfair. It was decided by just one vote that AI does not spell trouble for advertising agencies. The films were created by Morten Legarth, Creative Director at VCCP, and generated by AI – the scripts…

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