British Heart Foundation charity shops team up with Depop

British Heart Foundation charity shops have partnered up with fashion marketplace app, Depop to reach a new audience of sustainable fashion lovers and have swiftly become a top seller on the platform. Following a successful trial, we are set to accelerate our partnership with fashion marketplace app Depop, to help raise vital funds for research into heart and circulatory diseases and reach a new shopping community.  Since launching the British Heart Foundation’s (BHF) Depop account, our preloved items have proved extremely popular with the channel’s style savvy community, who by shopping our selection of quality secondhand items, have already helped us become top sellers on the…

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Selfridges Takes Sustainability to the Next Level Welcoming Depop to its Fashion Department – as Gen Z Shoppers Voice Growing Environment Concerns

Luxury fashion store, Selfridges announces the Depop Space Selfridges pop-up, as a new study reveals Gen Z’s purchasing decisions are increasingly based on sustainability concerns. This innovative fashion pop-up is one of a number of existing and forthcoming activities that reflect the store’s on-going commitment to reimagining what shopping and style might look like in response to the climate emergency. As a retailer, Selfridges is continually seeking new ways to become more circular and help to drive radical transformation of the industry by collaborating with brands and partners whose activities…

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