Advertising investment is forecast to grow by 10.4% globally in 2021, according to the latest dentsu Ad Spend Report. The twice-yearly report which combines data from 59 markets, anticipates US$634bn will be spent globally with all regions enjoying positive growth. Canada, US, Australia, UK and India are forecasting particularly high growth rates in 2021, with 2021 growth expected to exceed pre-pandemic levels in 5 of 13 top spending ad markets – Canada, China, Russia, UK and US. The pandemic-induced decline in global advertising spend during 2020 has proved less severe…
Read MoreDentsu Report Highlights Green Shoots of Ad Spend Recovery Led by Digital Resilience, Promising Growth Into 2022
