Global advertising spend forecasts reduced by $90bn as digital slowdown bites 

The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach.  Ad spend is growing but at a slower pace. WARC’s latest forecast is $880.9bn, removing $90bn of growth potential for 2022 and 2023, meaning digital media owners are likely to fight harder for ad revenue growth – and, increasingly, will compete with one another for ad dollars.  To attract advertising revenue, Big Tech companies…

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Dentsu Report Highlights Green Shoots of Ad Spend Recovery Led by Digital Resilience, Promising Growth Into 2022

Advertising investment is forecast to grow by 10.4% globally in 2021, according to the latest dentsu Ad Spend Report.  The twice-yearly report which combines data from 59 markets, anticipates US$634bn will be spent globally with all regions enjoying positive growth. Canada, US, Australia, UK and India are forecasting particularly high growth rates in 2021, with 2021 growth expected to exceed pre-pandemic levels in 5 of 13 top spending ad markets – Canada, China, Russia, UK and US. The pandemic-induced decline in global advertising spend during 2020 has proved less severe…

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Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

MediaMath, independent advertising technology company for brands and agencies, have released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain”, commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. The commissioned study conducted by Forrester Consulting included insights from 221 U.S. decision-makers across four key verticals who…

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ADYOULIKE Advertising Barometer Reveals UK Ad Spend Trends during COVID-19 Crisis

Analysis from the UK’s largest native advertising platform ADYOULIKE for the period March to mid-April reveals key ad spend trends during the COVID-19 crisis. The first in a regular series of COVID-19 Advertising Barometer data reports to be published by ADYOULIKE looking at the state of the UK ad market during the crisis. ADYOULIKE, which integrates directly with the UK’s leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has Supply Side Platform connections with all…

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