World’s largest PR professional body condemns disinformation report

Following media reports concerning alleged disinformation spread by the Eswatini Government, the Association that expelled Bell Pottinger from its membership -the Public Relations and Communications Association (PRCA)– has condemned the behaviour in the strongest possible terms. Having recently launched its Africa Network in March with Edelman Africa and Middle East CEO Jordan Rittenberry as its Chair, the world’s largest PR professional body is calling for stronger ethical compliance across the continent’s PR industry. PRCA Director General Francis Ingham MPRCA said: “It’s entirely unacceptable for PR professionals to act unethically and spread harmful disinformation,…

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