Fairtrade America is pleased to announce that its long-time partner, Divine Chocolate, has unveiled a fresh new look that highlights the chocolate maker’s social mission to empower farmers and consumers through creating a supply chain that shares value more equitably. Divine’s rebrand was influenced by consumer data that shows more than 60% of shoppers are compelled to purchase the chocolate because it is made with Fairtrade ingredients, ensuring farmers are compensated and treated fairly. The new branding focuses on connecting shoppers to Divine’s commitment to improving farmers’ lives through vibrant…
Read MoreDivine Chocolate Launches New Branding to Highlight Best-in-Class Ethical and Sustainable Cocoa Sourcing
