In May, the Digital Markets, Communications and Consumers (DMCC) Act 2024 received Royal Assent. Among other things, this legislation revoked the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). The ASA system has been monitoring the development of this legislation and is now in the process of making any necessary changes to the Advertising Codes it enforces ahead of the relevant parts of the Act coming into force later this year. The majority of the existing rules on misleading advertising, which forms most of the ASA’s work, derive from…
Read MoreThe new DMCC Act and its impact on the Advertising Codes
