Consultation on amendments to the Advertising Codes in line with new UK consumer protection legislation

The Committee of Advertising Practice (CAP) and the Broadcast Committee of advertising Practice (BCAP) have published a public consultation on proposed amendments to their Codes to reflect changes to UK consumer law in the form of the Digital Markets, Competition and Consumers Act 2024 (DMCCA), which received Royal Assent in May 2024. The DMCCA revoked and restated the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs), the legislation from which the majority of the existing CAP and BCAP rules on misleading advertising derive or with which they are otherwise understood…

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The new DMCC Act and its impact on the Advertising Codes

In May, the Digital Markets, Communications and Consumers (DMCC) Act 2024 received Royal Assent. Among other things, this legislation revoked the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs).   The ASA system has been monitoring the development of this legislation and is now in the process of making any necessary changes to the Advertising Codes it enforces ahead of the relevant parts of the Act coming into force later this year.   The majority of the existing rules on misleading advertising, which forms most of the ASA’s work, derive from…

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CAP – Environmental claims, the Advertising Codes, and You

The ASA/CAP have released a post called: Environmental claims, the Advertising Codes, and You. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. This Sunday, 5 June 2022, will mark 50 years since the establishment of World Environment Day.  The Day was established by the UN in 1972 as a vehicle for raising awareness about environmental issues and advocating for action.  This year’s theme, “Only…

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CAP – Eyes down for compliant advertising! Bingo ads and the Advertising Codes

The ASA/CAP have released a post called: Eyes down for compliant advertising! Bingo ads and the Advertising Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for bingo products will be treated the same as betting products, so will be subject to the ‘Gambling’ section of the Ad Codes. The Codes state that ads must be socially responsible, and should not portray, condone…

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A Guide to the CAP/ASA

The following is from the ASA/CAP website and I felt may be of interest to some people: The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable. About the ASA We’re passionate…

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