New “When You Graduate, They Graduate” Campaign from Dollar General Literacy Foundation, Ad Council, and BBH USA Highlights the Positive Impact of Earning a High School Diploma

The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs)  to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new “When You Graduate, They Graduate” campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. “The Dollar General Literacy Foundation believes in the power of education…

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