#DoTheVapeTalk: New Youth Vaping Prevention Campaign Uses Dance Challenge to Address Serious Topic

The American Lung Association and the Ad Council have launched a new series of public service advertisements (PSAs) encouraging parents to proactively talk to their kids about the dangers and health effects of vaping. The new PSAs, created pro bono by advertising agency Hill Holliday, are part of a broader campaign to raise awareness about the risks associated with youth vaping and help parents with kids aged 10-14 initiate important conversations with their kids to prevent their kids from starting. “These new PSAs address the need for parents to educate…

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