Greenly today unveiled The Carbon Index™, the first economic metric designed to improve by going down, as part of its new U.S. brand campaign, “Down Is the New Up,” debuting in Times Square. For decades, business leaders have been trained to read performance through a simple visual language: when the curve goes up, performance improves. Revenue rises. Margins expand. Market value grows. But as carbon emissions become an increasingly important business metric, a new curve is entering the equation, one whose success is measured in the opposite direction. With The…
Read MoreGreenly launches “Down Is the New Up” brand campaign at Times Square, Introducing The Carbon Index™, the First Economic Metric Designed to Perform by Decreasing
