Tag: Greenly

Greenly launches “Down Is the New Up” brand campaign at Times Square, Introducing The Carbon Index™, the First Economic Metric Designed to Perform by Decreasing

Stuart Mitchell

Greenly today unveiled The Carbon Index™, the first economic metric designed to improve by going down, as part of its new U.S. brand campaign, “Down Is the New Up,” debuting in Times Square. For decades, business leaders have been trained to read performance through a simple visual language: when the curve goes up, performance improves. Revenue rises. Margins expand. Market value grows. But as carbon emissions become an increasingly important business metric, a new curve is entering the equation, one whose success is measured in the opposite direction. With The…

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Greenly becomes “The Ecologist”: carbon as the new language of the City

Stuart Mitchell

By reinterpreting the visual codes of The Economist, the City’s reference publication, Greenly is launching a high-impact campaign on the UK market. Far beyond a creative exercise, the initiative sets out a clear principle: carbon management is now emerging as a central driver of financial performance. From Paris to London: scaling up This campaign builds on the momentum of a first landmark initiative launched in 2022 “It takes more than a color to be green”which directly challenged corporate greenwashing and helped position Greenly in the public debate. Four years later,…

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