By reinterpreting the visual codes of The Economist, the City’s reference publication, Greenly is launching a high-impact campaign on the UK market. Far beyond a creative exercise, the initiative sets out a clear principle: carbon management is now emerging as a central driver of financial performance. From Paris to London: scaling up This campaign builds on the momentum of a first landmark initiative launched in 2022 “It takes more than a color to be green”which directly challenged corporate greenwashing and helped position Greenly in the public debate. Four years later,…
Read MoreGreenly becomes “The Ecologist”: carbon as the new language of the City
