Ahead of Alcohol Awareness Week, Heineken 0.0, Drink Aware and Tesco joined forces for the UK’s first in-store promotion of Drink Free Days. The initiative, ran in 450 Tesco stores across the country from mid-November to early December, promoted Heineken 0.0 no-alcohol beer and Drink Free Days. There will be a combination of impactful signage in the beer aisle, displays on the digital advertising screens in more than 250 large format stores, and a banner on the Tesco online shopping website. The shelf edge at the point of sale will…
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