Heineken partners with Drink Aware and Tesco for the first time to encourage shoppers to have alcohol free days

Ahead of Alcohol Awareness Week, Heineken 0.0, Drink Aware and Tesco joined forces for the UK’s first in-store promotion of Drink Free Days. The initiative, ran in 450 Tesco stores across the country from mid-November to early December, promoted Heineken 0.0 no-alcohol beer and Drink Free Days. There will be a combination of impactful signage in the beer aisle, displays on the digital advertising screens in more than 250 large format stores, and a banner on the Tesco online shopping website. The shelf edge at the point of sale will…

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