Tag: drinking

CAP – Drink in some advice on alcohol marketing

Stuart Mitchell

The ASA/CAP have released a post called: Drink in some advice on alcohol marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The key principle behind the alcohol rules is that marketing communications that feature or refer to alcohol must be responsible.  These rules seek to ensure that ads do not (amongst other things) imply, condone or encourage immoderate, irresponsible or anti-social drinking.  To help you stay on the…

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Meet My Liver, the First Chatbot Designed for Social Drinkers

Stuart Mitchell

“I’m never drinking again!” It’s a promise we’ve all made and kept—until the next round of shots the following evening, that is. To raise awareness about the issue of social drinking and help a new generation of consumers drink more responsibly, Bleublancrouge joined forces with Let’s Drink Better, a Quebec association of restaurant and bar owners, to give a voice to the one “person” who remembers  every drink you’ve had and all your drink-fuelled evenings: your liver. My Liver is the first bilingual chatbot designed for social drinkers. Available 24/7…

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