Independent creative agency DUDE:London, have created a charity campaign with a difference: a hip hop music video. NGO Communities for Development – who empower people and communities to build a better future for themselves – commissioned DUDE to create a campaign for Bulambuli, a rural Ugandan community in desperate need of investment. Competition for public donations is fierce. So, how could the Bulambuli community stand out from the crowd and get their voice heard? Firstly, DUDE, supported by PR company, Third City, wanted to create a campaign of fun and…
Read MoreA Poor Ugandan Community Turns on the Swagger to Attract Investment by DUDE
