Stella Artois is Bringing Back The Dude and Carrie Bradshaw This Super Bowl For a Good Cause

Fans of The Big Lebowski and Sex and the City rejoice — Stella Artois is bringing back The Dude and Carrie Bradshaw this Super Bowl Sunday in a big way. The iconic characters will grace TV screens across the country during the Big Game, encouraging viewers to reach for a Stella instead of their “usual” drink to help end the global water crisis as part of the brand’s long-standing partnership with Water.org. 844 million people around the world are living without access to clean water. Jeff Bridges is buckling up…

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Stella Artois and Water.org Conduct Hidden Camera Experiment to Demonstrate Impact of the Global Water Crisis

On the heels of encouraging consumers to “Make Your Super Bowl Party Matter” to help end the global water crisis, and in advance of Stella Artois and Water.org’s Super Bowl debut, the brand is launching “The Wait for Water,” a digital video to further contextualize the global water crisis. The video, released today, challenges people to imagine their everyday lives without access to clean water – a daily reality for millions of people in the developing world. It spotlights the reactions of unsuspecting people around the world when they are…

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Stella Artois And Water.Org Team Up To Encourage Beer Lovers To “Make Your Super Bowl Party Matter”

Stella Artois, part of the Anheuser-Busch family of brands, and Water.org today announced a call to action for all beer lovers who plan to watch this year’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide access to clean water for those in the developing world. More than 663 million people are impacted by the global water crisis today. From January 15 until April 15 of this year, every…

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