ASA uphold complaint against Dyson for misleading viewers over pollution worries

The Advertising Standards Authority (ASA) has banned a Dyson TV ad for its £500 Purifier Heater. The complaint text as reported on their website is below: Ad description A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman closed the door and returned…

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