Tag: the Advertising Standards Authority

ASA uphold complaint against Dyson for misleading viewers over pollution worries

Stuart Mitchell

The Advertising Standards Authority (ASA) has banned a Dyson TV ad for its £500 Purifier Heater. The complaint text as reported on their website is below: Ad description A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman closed the door and returned…

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A Guide to the CAP/ASA

Stuart Mitchell

The following is from the ASA/CAP website and I felt may be of interest to some people: The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable. About the ASA We’re passionate…

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Warning over gambling adverts likely to appeal particularly to under 18s

Stuart Mitchell

A letter has been sent to online operators regarding adverts featuring images that are likely to appeal particularly to under 18s. This letter was a joint exercise by the Gambling Commission, the Advertising Standards Authority, the Committee of Advertising Practice, and the Remote Gambling Association. The letter covers the worry that certain gambling ads are designed to appeal to children. The Letter Action required: removal of ads that appeal particularly to under 18s We are writing to advise you to amend or remove immediately any ads on your website or in…

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