Marketing budgets under heavy scrutiny, WFA and Ebiquity research

Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and unpredictable 2022 marketplace, according to new research. Nevertheless, some of the world’s biggest brands remain committed to maintaining planned investment despite the threat of recession in many markets. A new WFA study conducted together with Ebiquity (specialised media investment analysis) assessed the intentions of 43 multinational companies. The sample included 5 of the world’s top 10 advertisers by spend, which collectively invest more than US$ 44bn in advertising. Just under a…

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