Tag: Effectiveness Awards

IPA announces prestigious Effectiveness Awards shortlist

Stuart Mitchell

Twenty-eight outstanding case studies have been named on the prestigious IPA Effectiveness Awards 2024 shortlist. The shortlist is made up of 21 single-market case studies, four not-for-profit and three multi-market entries from the UK, Ireland, Australia, New Zealand, USA and Pakistan. Of these, seven agencies and 13 brands have been shortlisted with their first entry into the IPA Effectiveness Awards. Additional information about the IPA Effectiveness Awards 2024 shortlist: adam&eveDDB is the most shortlisted agency with four cases, followed by MG OMD (three), VCCP and VML (both two). The seven…

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Gavin Patterson to Chair IPA Effectiveness Awards judges

Stuart Mitchell

Salesforce President and Chief Revenue Officer Gavin Patterson will bring his global business and marketing expertise to the IPA Effectiveness Awards as Chair of Judges for this year’s awards. Patterson will join Convenor of Judges Harjot Singh, Global Chief Strategy Officer at McCann and Deputy Convenor of Judges Jo Arden, Chief Strategy Officer at Publicis•Poke in presiding over the Client, Industry and Technical Judging Panels who will analyse the Awards submissions, before rewarding the winners at a ceremony in October 2022. This year’s Judging Panels are the most international in…

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IPA Effectiveness Awards entry deadline extended

Stuart Mitchell

The IPA has further extended the deadline for entries into this year’s Effectiveness Awards until Tuesday 5 May due to the exceptional circumstances caused by the COVID-19 outbreak. With the Government requiring all non-essential workers to stay at home as much as possible, the IPA has also decided to remove all aspects of the entry process that cannot be completed online. Therefore, entrants will not be required to submit physical copies of their case study by post. The deadline to submit the Databank Questionnaire and supplementary materials has also been…

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