Tag: Effie Worldwide

Effie Worldwide Announces Global Grand Contenders for Its 2024 Global Best of the Best Awards

Stuart Mitchell

Effie Worldwide, the global authority on marketing effectiveness, is proud to unveil the 58 Global Grand Contenders in the 2024 Global Best of the Best Effie Awards competition. The Global Best of the Best Effie Awards provide a unique opportunity to assess effectiveness across a truly global landscape, recognizing the most effective marketing efforts from around the world. Gold and Grand Effie winners from over 55 Effie Awards programs in 2023 were eligible to enter, competing for the Global Grand Effie in their respective categories, benchmarking success across diverse markets,…

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On Strategy Showcase Becomes the Official Podcast Partner of Effie Worldwide

Stuart Mitchell

Effie Worldwide and ON Strategy Showcase are proud to announce their new partnership, making ON Strategy Showcase the official podcast partner of Effie Worldwide. This collaboration will provide an unprecedented look into the most effective marketing strategies, featuring in-depth discussions with the minds behind award-winning work, thought leadership from top industry figures, and exclusive coverage of Effie’s global celebrations of “ideas that work.” Together, Effie Worldwide and ON Strategy Showcase will bring listeners: Effie Award-Winning Case Studies – Deep dives into the strategies behind the world’s most effective marketing campaigns,…

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Effie Worldwide Marks 10 Years of Positive Change with Insights from a Decade of Award-Winning Campaigns

Stuart Mitchell

Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference. Launched in collaboration with the World Economic Forum, the Positive Change category was designed to influence marketers to drive consumers toward more sustainable choices.  Over the past decade, Effie has honored bold campaigns around the world that have gone beyond traditional marketing to create real social and environmental impact. To mark this ten-year anniversary, Effie Worldwide has released a special retrospective on the Positive Change category winners, offering insights from some of the most…

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Effie Worldwide Strengthens Its Board and Inaugural Future Council with the Appointment of New Members

Stuart Mitchell

Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through the Effie Academy and Insight programs, alongside the largest, most robust marketing effectiveness awards in the world. Chaired by Jae Goodman, Founder & CEO of Superconnector Studios, its members are leaders from across the industry, from…

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Empathy in marketing isn’t just nice, it’s good for business, new report shows

Stuart Mitchell

Empathy is an underrated and powerful business driver in marketing, according to a new report. The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘empathy and fitting in’ is also an effective way to drive business. According to the report – the second volume in Effie and Ipsos’ Dynamic Effectiveness series, which began with an exploration of the sales and business value of marketing that promotes equality for…

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