After a two-year hiatus, the family dairy returns to Mediaplus. As lead agency, Mediaplus will be in full control of the newly created and integrated agency model in the House of Communication from January onwards, which also includes Ehrmann’s collaboration with Serviceplan and Plan.Net. To this end, Mediaplus and Ehrmann have developed a completely new agency model: Full-thinking instead of full service. A leadership team with specially defined customer and consumer managers headed by Barbara Evans takes over the comprehensive strategy development and orchestration of the individual business areas. The…
Read MoreEhrmann and Mediaplus start out with a new agency model
