Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the results from its first collaboration with adaptive streaming company SeenThis, which delivered a 67% reduction in carbon emissions and a 31% increase in click-through rate (CTR) in a display campaign by advertising agency Dentsu Ireland for utility company Electric Ireland. This collaboration — run via Google’s Display & Video 360 between August 2024 and October 2024 – marks the first time a digital campaign has optimised the ad delivery and ad selection process to reduce carbon emissions. This proves that, when digital advertising is more sustainable, it…
Read MoreGreenbids joins forces with SeenThis to deliver 67% carbon reduction in Dentsu campaign for Electric Ireland
