Precarity and exclusion are a vicious circle from which it is difficult to get out. For 3 years, the non-profit organization ENTOURAGE has acted to recreate social link with homeless people. Beyond a real need for food, shelter, money, or clothes, homeless people are mainly looking for consideration and friendship to allow them to regain self-confidence and succeed in breaking the spiral of exclusion. Everyone knows that a job is the only way out of precarity. Homeless, all lazy ? Surely not ! Today, 24% of homeless people work. A…Read More
TBWA\Paris highlight new App for Entourage to encourage helping hands!
The number of homeless people in France has dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because homeless people need more than money they need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste- thanks to that app. The purpose of this campaign, by TBWA\Paris, is to awaken…Read More