This week’s been Football week

It’s been an interesting week, following on from last week’s post Bell Pottinger has apparently gone into Administration and for many it is seen as a warning that certain practices will not be tolerated. This week has also been a good one for football and ethical marketing and products. UEFA may not be the first thing you think of when talking about ethics of late so it was nice to see them trying something, at least on the face of it. Some of football’s biggest stars joined forces with grassroots…

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Football’s biggest stars help to promote inclusion, diversity and accessibility

Some of football’s biggest stars joined forces with grassroots players from around Europe in the advertisements for #EqualGame, UEFA’s new RESPECT social responsibility campaign, which positively promotes inclusion, diversity and accessibility in football. Ada Hegerberg, Lionel Messi, Paul Pogba and Cristiano Ronaldo feature together in two new videos, with an extended version premiering on Monday 11 September and an abbreviated TV spot making its first appearance on 12 September for Matchday 1 of the UEFA Champions League matches. The TV-spot will be broadcast throughout the 2017/18 European club football season…

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