WARC, the global authority on marketing effectiveness, has today launched Evolution of Marketing, a new content programme focusing on the future of the marketing discipline drawing on the latest evidence. The new programme will analyse emerging trends, technologies, media, social influences and other drivers of change relevant to marketers in a series of in-depth forward-looking reports. On the launch, Aditya Kishore, Insight Director, WARC, said: “Evolution of Marketing will provide marketers with insights and data to help answer two main questions: What will be the most effective marketing strategies in…
Read MoreNew research from WARC’s Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment
