Tag: facial recognition

CAP – Live facial recognition: new technology, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Live facial recognition: new technology, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a 2021 Opinion, the Information Commissioner’s Office (ICO) looked at the data protection requirements surrounding the use of live facial recognition (LFR) for a number of purposes, including for advertising. Although the use of LFR is not commonplace in advertising, this…

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ICO statement in response to an announcement made by the Metropolitan Police Service on the use of live facial recognition

Stuart Mitchell

The ICO has released a statement about the Metropolitan Police Service on the use of live facial recognition: In October 2019 we concluded our investigation into how police use live facial recognition technology (LFR) in public places. Our investigation found there was public support for police use of LFR but also that there needed to be improvements in how police authorised and deployed the technology if it was to retain public confidence and address privacy concerns. We set out our views in a formal Opinion for police forces. The Metropolitan…

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‘Don’t roll out Facial Recognition by the backdoor’ warns CIPR #AIinPR Panel

Stuart Mitchell

The CIPR’s Artificial Intelligence Panel (#AIinPR) has warned businesses to be transparent about the application of emerging technology, after it was revealed that facial recognition technology has been used at London’s Kings Cross without public knowledge. The developer responsible for implementing the technology said the tool was used to “ensure public safety”, but the organisation has faced criticism for failing to communicate the use of facial recognition technology to the public. #AIinPR Vice-Chair Kerry Sheehan Chart.PR, FCIPR urged businesses to be transparent about the use of emerging technology, arguing that…

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Ethics Panel delivers recommendations for use of facial recognition

Stuart Mitchell

An independent panel that advises London’s City Hall on the ethics of policing has issued a series of recommendations in a report examining the Metropolitan Police’s use of facial recognition technology. The Met has been trialling live facial recognition technology to understand how effective it will be in supporting police operations. The technology automatically checks people passing a camera in a public place that are checked against images on a ‘watch-list’ specially selected on police databases. It is one example of how the Met is using emerging digital technologies, and…

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Ethics Panel in London to consider use of facial recognition technologies

Stuart Mitchell

An independent panel that advises City Hall on the ethics of policing in the capital is to examine the use by the Metropolitan Police of facial recognition technology, and how they prioritise in the face of Government cuts to their budgets. Today the Mayor of London announced that a new Chair of the London Policing Ethics Panel, the ethical policy expert Dr Suzanne Shale, will review the Metropolitan Police’s use of facial-recognition technology as part of a wider look at digital policing. Facial recognition technology has been previously used at…

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