The ASA/CAP have released a post called: Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since the dawn of advertising, brands have relied on celebrities (sometimes in inverted commas) to hawk their products, and now that we find ourselves deep in the Social Media Age, it’s inevitable that this grand old tradition…
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