P&G’s Family Care Brands Share New Sustainability Goals Focused on Forestry

All P&G’s Family Care products are made with 100% certified pulp, sourced from responsibly-managed forests. Charmin and Puffs are also Forest Stewardship Council® (FSC®) and Rainforest Alliance certified. For every tree we use, at least one is regrown. We will go even further to increase acres of certified forests, strengthen certification globally, and accelerate research into alternative fiber approaches. “We applaud P&G for increasing its commitment to using FSC-certified fiber in its iconic consumer products,” said Corey Brinkema, President of FSC US. “This new demand will help justify to landowners…

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