ASA/CAP- Are you faux / real? Misleading “faux fur” claims

The ASA/CAP have released a post which talks called Are you faux / real? Misleading “faux fur” claims.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following two ASA rulings, against ads for a “Faux Fur Pom Pom Jumper” and a “Faux Fur Pom Pom Headband” respectively, the CAP Compliance team have issued an Enforcement Notice on Misleading “Faux Fur” claims in clothes and…

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