Ad Council and Leading Tech Companies Team Up on Coordinated Efforts to Educate Youth and Parents on the Dangers of Fentanyl

The Ad Council, as part of a coordinated public awareness effort announced earlier this year, has launched part one of a holistic approach to tackle the overdose crisis. Educating young Americans about the dangers and prevalence of fentanyl, the first phase of the campaign is funded by leading technology companies Snap and YouTube, with a separate campaign in partnership with Meta that focuses on informing parents of the drug’s dangers launching this Fall. Drug overdose-related deaths have skyrocketed in recent years, with 2021 seeing a 52 percent increase over the…

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