Tag: Food Foundation

Hugh Fearnley-Whittingstall calls for dedicated advertising fund to improve the image of vegetables

Stuart Mitchell

Healthy January stops here as the annual fruit and veg marketing budget runs out.  £296.6 million gets spent on confectionary, snacks, fruit, veg and soft drink marketing in the UK each year.  But when was the last time you saw a humble carrot ad? That’s because only 5% of that total is allocated to fruit and veg which means by the 19th January the total commercial marketing spend for fruit and veg could be used up.  To highlight the gap in marketing budgets, renowned food campaigner Hugh Fearnley-Whittingstall has joined…

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Tesco pledges to back British farmers and help people eat more healthily

Stuart Mitchell

Tesco has today underlined its commitment to British agriculture by signing up to the National Farmers’ Union Fruit & Veg Pledge – as well as increasing the amount of vegetables in people’s diets by supporting The Food Foundation’s Peas Please pledge. Designed to nurture long-lasting relationships between retailers and growers, the Fruit & Veg pledge highlights the importance of treating suppliers fairly, reducing food waste and buying more British fruit and veg when it’s in season. Tesco is the first of the Big 4 supermarkets to become a signatory. The move…

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Food Foundation launch new Ad Competition for Peas Please Campaign

Stuart Mitchell

Legendary advertising creative and Bartle Bogle Hegarty co-founder Sir John Hegarty has launched a competition with food think tank The Food Foundation aimed at persuading children across the UK to eat more veg. Creative agencies, advertising and design studentsare invited to submit creative poster ideas which could be turned into a range of marketing materials aimed at getting children to eat their greens. The short-listed creatives will get a chance to meet Sir John on the day of judging and the winning entry will feature in the Drum and have…

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