Unilever announces new global principles for food marketing to children

Unilever will stop marketing food and beverages to children under the age of 16 years old, across both traditional media and social media. Currently, in most countries in the world, the food and beverage industry restricts marketing to children under 13 years old. Unilever’s enhanced principles, which are industry-leading, include: Not targeting children under 16 years old with any marketing or social media communications. Not collecting or storing data on children under 16. Not using influencers, celebrities or social media stars who are under the age of 16 or primarily…

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