Barnardo’s Research Aims To End The Misconceptions Surrounding Foster Care

Research commissioned by the country’s leading children’s charity has revealed that the campaign to recruit new foster carers is being hampered by a number of pre-conceived notions about what it takes to become a foster carer. The YouGov poll, which was commissioned by Barnardo’s, reveals that more than two in five respondents (44 per cent) who would not consider fostering in the next ten years believe their age is a barrier to foster care, even though there is no upper age limit on becoming one. Furthermore, nearly one in five…

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National campaign launches new PSAs based on real stories that inspire parents to consider adopting teens in foster care

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council has launched a new series of public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. The new PSAs, created pro bono by advertising agency Barbarian, are inspired by true stories of teens adopted from foster care to highlight how rewarding of an experience it is for both parents and teens. “The launch of the new PSAs continues the campaign’s powerful work of sharing true and…

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His House Children’s Home Launches Foster Care Parent Recruitment Campaign

In response to an urgent need for foster homes in South Florida, His House Children’s Home (HHCH) has launched a multifaceted marketing campaign to motivate families and individuals to consider opening their homes to a child in need. Children coming into the system during the holidays will be placed into group homes due to a dire shortage of foster parents. To help significantly expand and strengthen the network of foster homes, HHCH was awarded a challenge grant opportunity to implement new foster parent recruitment strategies. There are currently over 24,200 children…

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