Clear Channel Outdoor (CCO) and Foursquare, the most trusted, independent location data and technology platform, have partnered to provide brands with daily updated campaign performance metrics across both printed and now digital out-of-home (DOOH) displays as well. These reports are powered by Foursquare Attribution, which captures data that enables brands to see which consumers were exposed to CCO displays and made a subsequent visit to retail locations and other points of interest. By integrating this data with CCO’s time-stamped ads played reports (DOOH spot logs), brands can move toward optimizing…
Read MoreClear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns
